Tuesday, December 17th marked the 110th anniversary of the
Wright Brothers "First Flight" at Kitty Hawk,
and President Obama issued a proclamation once again commemorating the
anniversary day as "Wright Brothers Day."
Our take off was a bit different. Certainly less important.
It's taken almost a year. But now we're here. Why do things take so long? When
you brief an agency to re-design your website is it always going to result in
an improvement? It was launched yesterday, on Tuesday 17th December.
We are now waiting for the reaction after all the stress.
We're watching the analytics for signs of a drop in traffic. We're watching the
booking engine for an increase in conversions. We're watching the SEO (that's
search engine optimisation to the blissfully ignorant) and we're watching the
PPC's (that's pay per click ads) to see if they're working better.
We've poured over photographs. We've commented on the
colours, the tints, the skyscrapers. We've chipped away at the copy.
Now we have 4 more deadlines to reach before Christmas for
the up and coming mailers.
How I yearn for the days when I started in hotel management
in the early 70's. We just advertised in the papers, and got listed in the AA
and RAC book. We produced a brochure. And then we waited for the post.
And they say life's easier?